Brand Guidelines

We heard you want to maintain consistency across channels without redundant review cycles AND reduce dependency on internal brand and design teams. Based on these crazy rumors (our Product team may instead refer to it as “research”), now you can add brand information to your Airship projects!

• Profile and personalities — Your profile defines your brand’s mission, vision, positioning, and values. Each personality should be for a distinct tone, such as enthusiastic, rugged, sincere, or excited. When creating AI-generated JourneysA continuous user experience of connected Sequences, Scenes, and/or In-App Automations., your brand profile and a selected personality are used by Generative AI to create message content.

• Design elements — Set colors and font stacks for your In-App AutomationsMessages cached on users’ devices and displayed when users meet certain conditions within your app, such as viewing a particular screen or opening the app a certain number of times. and ScenesA single or multi-screen in-app experience cached on users’ devices and displayed when users meet certain conditions in your app or website, such as viewing a particular screen or when a Custom Event occurs. They can be presented in fullscreen, modal, or embedded format using the default swipe/click mode or as a Story. Scenes can also contain survey questions.. For Scenes, you can also set up text, button, and input field styles. You can then select these design elements when setting the default appearance of In-App Automations and Scenes and also when creating individual messages. These settings were already available but are now consolidated with all your brand-related settings. 🎉

Generative AI

You can set your guidelines manually or employ Generative AI to do it for you:

• For your profile and design elements, upload PDFs containing the language, colors, fonts, etc., that represent your brand and select which guidelines to apply them to. You can upload multiple sources for different guidelines or to overwrite previous values.

• For your personalities, directly enter writing samples or upload PDFs of samples. You can add multiple writing samples for each personality.

Documentation

Get all the details in Setting brand guidelines.